Regional Marketing Manager for China, TWN and ASEAN

Reporting to the lead Regional Marketing Manager for the region, this role supports the China, Taiwan, Singapore and Malaysia regional marketing strategy in close collaboration with local account managers to drive market share growth, improve customer satisfaction, and anticipate future market needs. The position is a major contributor in developing go‑to‑market strategies across assigned Axcelis product lines, leads frontline technical marketing engagements with customers, and translates voice‑of‑customer insights into clear guidance for product development teams. Acting as a strong, bidirectional link between Axcelis headquarters and the regional sales organization, this role requires a strategic, proactive thinker who generates innovative solutions and maintains momentum to deliver results on schedule. Success in this role also depends on strong people skills, a positive and customer‑friendly demeanor, the ability to build consensus across teams, and calm, effective handling of challenging situations.

Regional Marketing role includes:

• Customer Engagement:  Drive regional customer strategy, oversee key meetings and events, and lead product evaluations to strengthen relationships and accelerate adoption.
• Marketing & Strategy:   Execute marketing plans, deliver impactful collateral, and align account strategies with sales and product positioning to maximize market penetration.
• Market Insights:   Provide actionable intelligence through trend analysis, TAM assessment, and competitive benchmarking; manage industry analyst reporting for strategic decisions.
• Sales Enablement:  Serve as primary factory liaison for sales teams, supporting high-value customer visits, quotes, upgrade initiatives and product training to drive revenue growth.
• Voice of Customer:  Capture and leverage VoC and NPS feedback to inform product development and enhance customer experience.

Additional Skills Requirements

• Preference for candidates with either direct experience at (A) semiconductor equipment or materials supplier’s technical marketing, sales or applications/process engineering role or (B) semiconductor manufacturing device or process engineer experienced managing equipment suppliers.
• Minimum bachelor’s degree in applicable Sciences, Engineering, Marketing or Management with >5 years semiconductor or capital equipment industry experience.
• Business-level proficiency in English required; proficiency in Chinese preferred.

Job Location & Travel

Primary base of employment is Beverly, Massachusetts, United States with international assignments to regional market of job responsibility.  Can expect up to 15% travel as necessary to support local teams and customer engagements within the region.  Must have work hour flexibility to enable early morning and/or evening web conference calls with local sites.